DETROIT–Tiicker, which claims to be the world’s first shareholder loyalty and engagement platform, has a $5 million seed led by Grand Rapids-based Baysore Advisory Group, East Lansing-based Red Cedar Ventures, and Flipturn Ventures announced that it has completed a funding round, tech and consumer CEOs and a group of family offices attended.
Tiicker’s funding will be used for software and new product development, expanded partnerships with brokerage firms and other retail investor platforms, enhanced AI technology to improve direct marketing tools to shareholders, and allocated to new talent and technology, such as sales and developer talent to avoid taking. User and client growth.
Tiicker founder and CEO Jeff Lambert said: “By 2022, user growth will more than double, invested assets in the retail investor community will exceed $500 million, and companies and brands will unlock the purchasing power and loyalty of retail investors at an exponential rate. We are pleased to announce that this round of funding is a clear endorsement of our momentum, especially in the current challenging market for venture capital, and a testament to our ambition to skyrocket the shareholder loyalty market. We are very grateful to our investors for sharing.”
Tiicker invented Verified Shareholder Benefits with the launch of its web and app platform in 2020 and completed its first pre-seed funding round in July 2021. Tiicker is the first intelligent software platform to validate retail shareholders and offer a range of perks and rewards. At the same time, it unlocks a hitherto neglected public company affinity audience in the retail shareholder base.
Over the past three years, Tiicker has made direct-to-shareholder gains that have attracted attention among partners such as world-class film and television studio operator Lionsgate Entertainment (Tii: LGF.A, LGF.B). We have successfully created a new industry of marketing. , car enthusiast services and lifestyle company Haggerty (Tii:HGTY), and consumer brands such as Whirlpool (Tii:WHR), Real Good Foods (Tii:RGF) and Willamette Valley Vineyards (Tii:WVVI).
“All retail investors are consumers by definition, they want the perks of ownership, 77% say they buy stocks that offer perks or shareholder discounts, and 80% say they currently own I want perks from companies that are with me,” said Kanan. Chief Marketing Officer of Banerjee Tiicker. “Shareholder loyalty is what Affinity is next for his marketing and we are excited to leverage this funding for her B2B and B2C campaigns to demonstrate a win-win for shareholder benefits.”
Tiicker officials said the proceeds from the raising will continue to their artificial intelligence-driven platform and apps that help companies find and engage individual investors and convert brand fans, influencers and consumers into investors. It added that it would support such investment. We have also expanded our measurement tools to allow leading brands and public companies to launch optimized offers, measure return on investment in marketing spend to new consumers, first party data, sales, and more. All help drive tangible “shareholder lifetime value” or purchases. Shareholder power and ownership value over the investment period.