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ISO’s New Standard: Privacy By Design

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One of the first ISO standards for 2023, Privacy by Design helps businesses build privacy into their goods and services from the start. A privacy-by-design standard called ISO 31700 will be used by the International Organization for Standardization (ISO). Rather than immediately enforce compliance, the standard, which goes into effect on February 8, presents 30 standards for privacy-by-design principles.

Ann Cavoukian’s seminal work ‘Privacy by Design’, published in 2009, forms the basis for the new ISO 31700, officially named ‘Consumer Protection – Privacy by Design for Consumer Goods and Services’.

The goal of Cavoukian’s first seven privacy-by-design principles is to enable businesses to use their customers’ personal information for financial gain while ensuring that data is protected throughout its lifecycle. was. The guidelines extend into his 30-step framework of ISO 31700 to help companies incorporate data privacy concepts into their operational procedures.

Privacy by design is a requirement for data controllers in an increasing number of foreign jurisdictions, as outlined in Article 25 of the GDPR. Facebook’s parent company Meta has been fined €265 million for violating Article 25 in late 2022. The fine was the third largest fine ever imposed on a company, and the first for specifically violating privacy by design. ISO 31700 helps companies meet their data privacy requirements through useful advice on how to conduct privacy risk assessments, set up and document privacy controls, implement data lifecycle management plans, and prepare for and respond to data breaches. We support.

Definition of ISO 31700

The new international standard for data privacy is ISO 31700. In the modern world, it serves as an important framework for managing information security and data privacy. ISO 31700 establishes strict standards for the creation and use of consumer products, including privacy considerations such as protection of personal data during use.

Depending on your specific needs, ISO 31700 guidelines can be applied to all kinds of organizations and businesses. We propose ways to address privacy threats and the organizational management structures needed to successfully manage these issues.

ISO 31700 requirements

The final ISO 31700 standard will include 30 standards. This includes building tools to enable users to exercise their privacy rights, assigning relevant roles and privileges, and general advice on providing privacy information to users.

In addition, we will implement privacy by design to protect privacy throughout the lifecycle of consumer products, including domestic data processing conducted by consumers. The ISO 31700 standard provides guidance on how to conduct a privacy risk assessment, define and document privacy control needs, create a privacy control design, manage lifecycle data, and mitigate data breaches.

Core Principles: Privacy by Design

Ann Cavoukian, Information and Privacy Commissioner for Ontario, Canada, first put forward the idea of ​​privacy by design in the late 1990s. Her aim was to ensure that privacy was a consideration at every stage of the creation of new products and technologies, not just the final stage.

This framework was created in response to the growing amount of personal data that businesses and organizations collect, store and share, as well as the growing number of data and privacy breaches. The three principles that guide privacy by design are:

  1. Empowerment and transparency: Growing consumer concern about protecting personally identifiable information (PII) in the digital age has increased the need for companies to take visible responsibility for the design and operation of software systems that process PII. . This involves making transparent privacy claims, applying a systematic approach to privacy assessments, and being candid about consumer privacy considerations. By prioritizing consumer needs when it comes to privacy issues, the ultimate goal is to earn consumer trust, be commercially successful, comply with legal and regulatory obligations, and foster innovation. That’s it.
  2. Institutionalization and accountability: Privacy by Design focuses on consumer perspectives in institutionalizing privacy principles across the ecosystem. Consumer behavior and privacy requirements for products are considered, as well as the early stages of the lifecycle process. In doing so, decisions about consumer privacy demands become not only more standardized and organized, but also functional requirements alongside the interests of other stakeholders.
  3. Ecosystem and life cycle: This strategy promotes both consumer protection and privacy by taking into account all relevant aspects, including those outside the control of a particular business or component. This strategy can be used for all products and services that contain personally identifiable information (PII), whether it is a tangible item or an intangible service such as software as a service. The framework is designed to be flexible enough to meet your needs, regardless of your company’s location or maturity.

What does ISO 31700 mean in terms of privacy and protection of consumer information?

Today’s consumers are more informed and concerned about data privacy than ever before. Organizations want to make informed purchases and are under pressure to provide an ethical privacy framework. The aim of ISO 31700 is to give customers greater control over their privacy rights and better control over their data throughout its lifecycle.

Businesses that process personal data must comply with the standard, including those required to comply with GDPR privacy requirements that require businesses to conduct regular risk assessments. The ISO 31700 framework helps in this task as it provides instructions for detecting and assessing risks in many domains, including cybersecurity and privacy.

When it comes to privacy protection, the ISO 31700 standard represents progress. It ensures that businesses and organizations take consumer privacy into consideration when designing their goods and services. By incorporating ISO 31700, businesses can avoid non-compliance fines, costly data breaches, reputational damage, and other costly liabilities. 

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